
Let’s get straight to the point. There is a reason why thick, pub-style burgers are a thing of the past, and why the smash burger has completely taken over.
If you are looking for the absolute best smash burger Dubai has to offer, you’ve found it. At Pickl, we don’t just cook beef; we obsess over it. We use premium, hormone-free, antibiotic-free beef, and we use a very specific technique to unlock maximum flavor. It is called the art of the smash.
Here is why our burgers hit differently.
THE SCIENCE OF THE SMASH: THE MAILLARD REACTION
When you take a premium puck of beef and forcefully smash it down onto a scorching hot griddle, something magical happens. This technique triggers what food scientists call the Maillard reaction.
By maximizing the surface area of the meat that touches the hot iron, the amino acids and natural sugars in the beef rapidly caramelize. This creates that legendary, jagged, ultra-crispy crust on the outside of the patty while locking all the rich, savory juices inside. You can’t get that deeply caramelized flavor from a thick patty sitting lazily on a grill.

Once we scrape that crust off the grill, we immediately blanket it in melted American cheese, slide it into a perfectly toasted soft potato bun, and let the flavors do the talking. That is the anatomy of a perfect cheeseburger.
PROUDLY HOMEGROWN, CROWNED BY THE COMMUNITY
We don’t just talk a big game about our smash patties; we have the awards to back it up. But the truth is, the awards aren’t just about the food, they are about the people eating it.
Pickl is a proudly homegrown brand. We started right here, and we went up against some of the biggest global fast food heavyweights in the world to build a smash burger Dubai locals would proudly claim as their own. And yet, thanks to the relentless support of the Pickl community, and our legends, we took home the gold.

Your love for what we do is exactly why we were officially crowned Best Burger by the Time Out Dubai Restaurant Awards for back-to-back years in 2022 and 2023, alongside taking home Deliveroo’s prestigious Restaurant of the Year Award for four years in a row. We didn’t just build a high-quality product; we built it for a city that knows great food and shows up for its local brands.
You know the science, you’ve seen the awards, and you know exactly who put us on top. Now it is time to indulge! Run to your nearest Pickl to get your hands on the best smash burger in the city, or skip the wait and order online.





