We are officially taking over the weekend. Welcome to the Pickl Sun Club. We dropped a custom built yellow container right near the entrance of Ripe Market Police Academy in Dubai. You can find exactly where we are parked right here. We set up deckchairs, picnic benches, and enough shaded seating for over 50 of you to kick back. We are running this setup every weekend from 9 a.m. to 9 p.m. straight through to May 2027.

We also built a brand new all day brunch menu exclusively for this spot. You can pull up the full menu right here, but here is what you are dealing with:

The Morning Smash (AED 50): Fried chicken, cheese, hot honey, a free range egg, maple bacon jam, and avocado smash packed into a potato bun.

The Early Bird (AED 35): A chicken breakfast patty, egg, cheese, tomato relish, and market slaw.

Market Halloumi (AED 40): Grilled halloumi, avocado smash, tomato relish, pickles, and hot honey.

The Heavy Hitters: We also added a Double Sausage Bap (AED 50) and an Ultimate Breakfast Wrap (AED 50) loaded with a chicken breakfast patty, egg, cheese, tater tots, smoky aioli, and beef bacon.

The Sides: Messy Breakfast Tots (AED 27) and classic Tater Tots (AED 12).

Do not panic. You can still get our classic burgers, sandwiches, fries, and Southpour coffee all day long. If you cannot make it to the park, we are delivering the brunch menu every Saturday and Sunday.

We brought gear too. T shirts, tote bags, beach balls, floaties, and Southpour coffee beans are all up for grabs. Show up on November 7th or 8th, and we are handing out 100 free tote bags stuffed with sunglasses, frisbees, stickers, and Pickl Juice while supplies last.

We are also bringing back our collab with PICKILINI at the Ripe Market. You will find their jars chilling in a dedicated yellow fridge all season, including a brand new sweet flavor.

The industry is already watching. The team at QSR Magazine just dropped a full feature on what we are building out here. You can read their breakdown on the Sun Club right here.

See you this weekend.